In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's hectic business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the un

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as various other realities about contemporary B2B advertising. We talk about how the acquiring journey is currently totally fragmented and the manner in which neighborhood structure can assist marketing experts retake cont

Mark Donnigan: It's going terrific, Ben. I am so delighted to be here on your program.Ben: Absolutely. We enjoy to have you on the show. Especially given the value and the urgency of the subject we're mosting likely to be taking on over the course of this conversation too, which is one that I think is actually under-discussed. One that might if not